The World Wide Web is a enormous place and it gets substantially larger every day. Every minute there are 150,000 messages shared on Facebook, 500 hours of video uploaded to Youtube, and 347,222 users post to Instagram stories.
I know those numbers are huge, but it's important to note that you're not trying to dominate the whole web, you're trying to reach your ideal customers.
By having a clear set of goals, you will be form the proper strategy to reach your ideal customers.
Based on your goals and timeline, your designer can recommend which of the following method(s) are best to reach your goals.
- Search Engine Optimization (SEO)
- Pay Per Click Advertising
- Social Media Marketing
- Traditional Marketing
All of these methods are effective, but differ in success rate based on money and time. Search Engine Optimization will be the most effective and lasting, but will cost additional time and money.