Honest Chuck Butchers
A butcher shop site with a chalkboard counter, real prices and an Order Ahead button that's always in reach.
Honest Chuck is a made-up butcher. We built it to show what a site can do for a retail business.
- Industry
- Retail
- Pages
- 7
- Built with
- WordPress and Etch
- Live site
- Visit the site
The brief
People decide what's for dinner before they leave the house. Honest Chuck puts today's board, prices per pound and kilo, and the farms it buys from online, with one form to order ahead.
What it does differently
Today's chalkboard
Specials and prices, per lb and per kg.
Know the farmers
The farms behind the case, named on the page.
Freezer packs
Bundles priced by weight, ready to fill a freezer.
Order ahead
One form, cut and wrapped by pickup.
Design decisions
Chalkboard black, chalk white and kraft paper with beef red, lettered like the board behind a butcher's counter. Fredericka the Great for the headings, Caveat Brush for notes and prices, Karla for everything else.
PageSpeed on mobile
- 98
- Performance
- 100
- Accessibility
- 100
- Best practices
Mobile scores from Google PageSpeed Insights, on our standard build with no speed plugins. Our own site scores 97 with analytics, a chat widget and a cookie banner running.
Every page, on a phone.
Want one like this for your business?
Twenty minutes with Carson and you'll know what your site needs, what it costs, and whether we're the right fit.